Note: This was published on another website that is now defunct, so I’m putting it up here. I’ve left the original opening intact, which suited the original audience but is not to my current taste.
The more I work with clients, finish successful writing projects and run training webinars, the more I realise how important it is to start with your audience. Not only do you make a bigger impact, but you make your life much easier.
[Read more…] about If you start with your audience, the rest is easy.